A Small Business Guide to SEO

A Small Business Guide to SEO

Having an online presence is like planting a signpost for your small business in the vast landscape of the internet. To ensure that your business website stands out and attracts customers, it’s crucial to understand the basics of SEO, or Search Engine Optimisation. Let’s break it down in plain English. What Is SEO SEO is…

Why A Customer Journey Map Is Critical To Your Website

Why A Customer Journey Map Is Critical To Your Website

In the web design, ensuring a seamless and engaging customer experience on your website is paramount. Customer Journey Mapping is a pivotal tool in this pursuit, offering a strategic approach to understanding and optimising the user’s interaction with your digital presence. Most small business owners unwittingly make the mistake of creating a website they personally…